Top 5 Consumer Finance Apps in Kenya Q2 2024

In Q2 2024, the top 5 consumer finance apps in Kenya displayed diverse trends in weekly downloads and active user engagement, according to data from Sensor Tower. Here's a closer look at their performance:

Equity Mobile experienced a steady decline in weekly downloads at the beginning of the quarter, starting from 47.7K in the first week of April and dropping to 21.4K by the end of the month. However, downloads rebounded slightly towards the end of the quarter, reaching 20K in the final week of June. The app maintained a strong user base with weekly active users fluctuating around the 900K mark, peaking at 989K mid-June.

Ocean plus - save money saw a notable dip in weekly downloads from 16.3K in early April to 7K by the end of May. A mild recovery was observed in June with downloads rising back to 9K. Active user data was only available for April, showing a slight decrease from 33.9K to 31.8K.

KCB had a gradual increase in weekly downloads from 8.9K in the first week of April to 13.9K by the end of June. The app maintained a stable number of weekly active users, hovering around 260K to 270K throughout the quarter.

Timiza showed consistent growth in weekly downloads, starting at 6K in early April and reaching 6.4K by the end of June. Despite minor fluctuations, the app's weekly active users remained relatively stable, averaging around 240K to 250K.

Know know cash had a fluctuating download trend, beginning with 6.3K in the first week of April, decreasing to 3.5K by the end of May, and then stabilizing around 4.4K in June. No data on active users was available for this app.

For more detailed insights and data, visit Sensor Tower.